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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
Any significant change in a company represents innovation. We make sure that innovation rests on the needs of your clients and that it advances your business.
We believe that any positive change begins by researching users. It is our job to collect information and ideas and turn them into sustainable business models.
The basis of creating a new service, product or another business solution is quality aimed research and detection of needs. More
Collected and synthetized data about buyer preferences and motivations, competition and industry are ready to be used for the purpose of further processing.
Ideation or creation of ideas is a process with the aim of inducing creative and innovative solutions (from impossible to easily achievable). More
Created solution prototype based on obtained ideas and initially defined criteria.
Future users are presented with the solution prototype in real environment so that based on their interaction with the prototype More
A solution that passed the market test, that has a concrete plan and strategy, and that is ready for implementation.
Designing a sustainable and user-customized digital solution based on the research of user needs and client’s capabilities.
A clickable prototype and a functional specification of the digital solution
→ Learn more about Digitalization of services
Internal research of the processes within a company, the current strategy and presenting a solution
A different view of the company, the list of proposals for improvements.
With a number of different tools, we detect directions of teams development inside the company, More
More motivated teams with clearly defined goals.
→ Learn more about team-building
A course in introducing innovation in which we pass through the innovation process and all its phases. The second part of the lecture is of hands-on format, in which through tasks and cases from practice attendees obtain a complete overview of the process.
In workshops we pass all service design phases on a live example. In one workshop we pass all process phases, from research through ideation to concretization of a solution ready for implementation.
Our process consists of steps in which each previous provides information for the following one, starting from research, and results in a tested solution prototype based on actual needs and ideas.
Imagine you are making a new dish without looking at the recipe. Introducing the change without conducted research looks pretty much the same. Putting it in culinary terms, research is a phase of collecting the right ingredients, recipes and insights that shall make the final dish. In our case, ingredients are information, and we collect them in different ways: by observation (of customer/buyer behavior), by listening (in-depth interviews), by reading (reports, expert literature, publicly available information, research results). All this information, carefully selected and enriched with context, become the key ingredient of the final solution.
Collecting data is not enough. A perceptive eye is necessary that shall cluster that information, process it and draw conclusions and following steps. In this phase, our job is facilitated to a great extent by numerous tools that we use, such as customer journey, user profile, maps of stakeholders and of sore points, etc. Then all the data are placed on a research wall and, like detectives, we slowly connect them for the purpose of creating the bigger picture.
Ideas are the fuel of success, but they do not come over night, so the process of creating ideas – ideation – comes only in the third phase of the process, when we have gathered and processed all the information. This is the only way to ensure our ideas are aimed at a single objective. This phase is marked by creativity, but also by the ability of its guidance, through various tools, such as brainstorming. The idea alone does not make the final solution, it is just the initial spark.
Prototyping is the phase in which our idea gets its outlines and matures. A prototype is a simple version of the final solution that, depending on its nature (product, service, other activity) can come in different forms. The common denominator of all the forms of prototypes is that they clearly evoke a solution.
Presenting the prototype to the target audience is the part when we put the developed solution to the final test. In it, the goal is not being right at the first attempt, but to uncover the strengths and weaknesses of the solution and to adapt it to be resistant to all conditions. After testing, the solution is ready for implementation independently of what it actually represents. The end goal of the process is to reach the best possible solution at that moment, whatever it may be and whoever its executor might by, provided that it is: profitable and sustainable.
It represents user experience and his/her journey in the process of product or service purchase and consumption.
Each process consists of a connected group of people who give their contribution, and the goal of the stakeholder map is to map who participates in it and in what manner. In the creation process it is also important to detect ever present process sore points so that the solution may focus on solving them.
In-depth interview is a tool with which verified information is obtained directly from process stakeholders (e.g. employees, users/buyers, suppliers, etc.). With the help of these interviews we find out more about expectations, experience, processes, good and bad practices, but also information that shall help us build a user profile (buyer persona).
Persona is a personified overview of a group of people sharing common interests, behavior patterns, and demographic and geographic similarities. To be able to get to know our users as easily as possible, each persona is attempted to be portrayed as realistically as possible, so it is given a name, demographic characteristics and a background story.
The easiest way to describe this wall is as a more sophisticated version of the wall used by detectives in popular detective movies and TV series. Its purpose is to uncover behavior patterns from collected data and it is a place for presentation of collected data.
It represents a map of impressions and expectations of team members that in its conclusion gives suggestions that help strengthen the team.
Author: Carmen Calvo del Valle, Service Design Manager „Making a huge improvement to customer experience does not necessarily include a big invest...
We are delighted to invite you to “The Future of Family Companies” a Lider media d.o.o. conference where we will host an interactive han...
While the students were on their winter holidays, the teachers and staff of two primary schools: Lotrščak and Ružičnjak used the time for teamwo...
In 2019 we became a proud member of the Service Design Network (SDN) and its first Croatian member company. SDN was founded in 2004 and is the leadi...
In Ljubljana, Slovenia where we performed a „service design sprint”. In this three-day workshop, we covered three key service design phases: emp...
In the process of building a team, the starting point was synergy and the complementing power. Exactly for this reason each team member has his/her own specific set of qualities to contribute to the solution. Statements are given for each team member by colleagues about his/her strengths taken from an internal team strengthening workshop.
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