Customer experience analysis
The beginning of every Service Design project whose framework consists of in-depth empathic interviews with real users and the synthesis of collected data. At this stage, the objective is to understand the current state and to detect the desired state from the user’s perspective.
At this stage, the magic of generating ideas begins. The collected data is presented to a group of stakeholders and by means of ideation methods, they are encouraged to generate achievable and sustainable ideas that will later become a solution.
Achieving tangible results
Based on the ideas, a prototype is created that resembles the solution (e.g. a clickable prototype of a digital solution) so that based on the user’s interaction with the prototype, we can get feedback and improve the solution.
Prokotip is an innovation consulting company specializing in service and business strategies design (Service Design) as a tool for creating innovative solutions focused on user experience. We help our clients modernize their offer, better understand the needs of 21st century users, and generate innovative solutions to remain competitive in a changing market environment. The company stems from the professional interests of two partners: Nikolina Topić, Croatian, and Carmen Calvo del Valle, Spanish. With registered office in Zagreb and continuous development on the Croatian market since its foundation in 2017, Prokotip has been active on the Spanish market since 2022.
Prokotip is a member of the international Service Design Network.
In a period of enormous changes, Prokotip wants to support companies in their redesign in order to remain relevant on the market and use the potential of new technologies for the benefit of people and the world and to make a profit (people, planet and profit).
An innovative consulting company that provides its clients with added value (knowledge, help, re-skilling) by accompanying them in the process of transformation, creation and redesign of their services, strategies and business models in order to comply with the changing and digital market we are in and new consumer habits of the 21st century