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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
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Prokotip is an innovation consulting company specializing in service and business strategies design (Service Design) as a tool for creating innovative solutions focused on user experience.

We help our clients modernize their offer, better understand the needs of 21st century users, and generate innovative solutions to remain competitive in a changing market environment.

The company stems from the professional interests of two partners: Nikolina Topić, Croatian, and Carmen Calvo del Valle, Spanish. With registered office in Zagreb and continuous development on the Croatian market since its foundation in 2017, Prokotip has been active on the Spanish market since 2022.

Prokotip is a member of the international  Service Design Network.


In a period of enormous changes, Prokotip wants to support companies in their redesign in order to remain relevant on the market and use the potential of new technologies for the benefit of people and the world and to make a profit (people, planet and profit).


An innovative consulting company that provides its clients with added value (knowledge, help, re-skilling) by accompanying them in the process of transformation, creation and redesign of their services, strategies and business models in order to comply with:

  1. the changing and digital market we are in
  2. new consumer habits of the 21st century