Answering the question about the reason for incorporating the company, Nikolina shall always briefly say that it was the desire to turn the “problem” into a positive challenge that brings about innovative business solutions.
She recognized the need to impose the innovation process as a solution for fast market changes through her rich managerial experience in investment projects and versatile international education. Still, her unending enthusiasm with which she finds opportunities for innovation in all areas of business is also responsible for a lot, as well as her instinct that contributes to a wider business vision.
Even though she says she likes the most devising new solutions in various industries, as a certified business designer her even greater passion is to create competitive edges via new products/processes/services. She likes to dance through business challenges with the goal of fast adaptation to market changes.