The Archaeological Museum of Istria in Pula is the most visited museum in the Republic of Croatia with around six hundred thousand annual visits. Some of the oldest and most valuable cultural monuments in Croatia, such as the Arena in Pula and the Temple of Augustus are also under the authority of the museum. As the city of Pula is a widely known fertile ground for archaeological excavations, the museum holds a rich collection of artifacts from all over Istria.
During the project, the museum was in the phase of reconstructing its premises and redesigning the former permanent exhibition. Our task was to discover future visitor’s needs and develop the optimal communication strategy for the Museum. The ultimate goal was to turn the museum and all monuments under its authority into a central place of cultural experience in Pula.