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Iberpromo Avoe España

Business design in the consumer goods (FMCG) distribution sector

About project

Challenge

The project was focused on understanding the innovative business model that already existed in Croatia, and on internationalization and adaptation to the Spanish market.

Process

We analyzed the needs of Spanish manufacturers of consumer goods, studied the habits of Spanish consumers and elaborated the user experience of customers in various business models.

Through workshops with investors, the necessary bases for decision making were created and new fields of the development of operation were elaborated so that new types of products on that market could be managed more adequately.

Result

We redesigned the business model and adjusted it to the Spanish market, endeavouring to realize savings for the end customer and a competitive scope of operation for the manufacturer.