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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
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Indigo Graf – graphic and designer studio

Innovation consulting

About the project


Indigo Graf is a renown graphic and designer studio that has for over 10 years successfully provided design services, graphic preparation and print services. Throughout the years of its existence, it widened its range of services and became a one stop shop in ideation, conceptualization, prototyping and final execution of two-dimensional, as well as three-dimensional designer solutions.


How can we use the company potential to the maximum and raise the business to a higher level?

Step one

The innovation process puts the end client (in this case business partners) in the center of business, and therefore, at the beginning, it was necessary to analyze competitive advantages of the company Indigo Graf so they can be a desirable partner and achieve efficiency on a volatile market. New tools provided us with necessary insights into needs, motivations and satisfaction of business users with the quality of service that our client offers. The synthesis of most quality insights defined key business drivers.

Step two

When generating ideas, we transform unrealized needs into possible innovations. With a detailed analysis of the company, their current and potential clients (personas) we mapped key challenges. To improve business, we grouped challenges into three categories: services, clients, and job organization. We were guided by the characteristics of uniqueness, focus, and insight that satisfy the functional and emotional needs of clients of the company Indigo Graf.

Step three
Business strategy

New business solutions, in order to survive, demand a defined strategy.
We pointed out differentiated values that differ Indigo Graf from the competition within the industry. We created the manner of charging individual services, sustainable advantage for the client and future business challenges. We included the proposal of improvement through business model canvas in the strategy of further company development.


Better understanding of clients’ motivation and needs and their segmenting through company’s refreshed mindset. Based on services differentiation, guidelines for future development of the company and job organization were defined.