How to turn the “Academic model of development of managerial skills through art” into a business model that would be commercialized?
The goal of the project was to analyze and develop the initial business idea of the author Lucía Pérez-Pérez, and establish a business model so that the future company would achieve a position with a competitive advantage in relation to other companies that also offer training to directors and senior managers.
By carrying out the entire process of analysis and development, user personas were defined and the customer journey, business model canvas were designed, and a prototype of a pilot program was created for testing.
A business model ready for realization was developed. The first programs elaborated in detail, the company logotype and the website (link: https://skillsandart.com/una-seccion-de-la-pagina-de-inicio/).