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Strategic development of corporate website Akdamar

Understanding the motivations of B2B users with the goal of developing a corporate website

About project

Challenge

How to present the most important values of a company in the IT industry through digital channels for different segments of clients?

Process

We started the project with the deep dive industry research where we got insights in what values are of the greatest importance for business clients.

By developing a simple corporate website, the goal was to present the expertise, experience and quality offered by the company through over 20 years of operation.

Result

Through sets of workshops, we developed new concepts of the website and set up the sale strategy for growth of the company. The website serves as a digital order, an information platform and the presentation of business partners.