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Creating market strategies MBA in Construction

Business discovery with the goal of increasing the number of the students and market strategy

About project

Challenge

The mail focus was to create new guidelines of the service the studies can offer with the goal of increasing the number of the participants of the specialist studies.

Process

Through the Discovery process, we achieved better quality understanding of the operation of the specialist studies and deep perception of the participants (at all levels of the service). A number of emphatic interviews with internal stakeholders and participants coming from diverse industries was conducted. The collected data were analyzed through a map of insights and challenges, user journey workshops, the analysis of the needs, all with the goal of defining the potential of the studies. Through the collaborative ideational workshop, solutions of the given challenge of the project were devised.

Result

Through the go-to-market strategy, plans of market oriented activities connected with the studies and the alumni association were created, arisen on the basis of complete insights collected during the project. Through them, further internal and external activities for the purpose of realizing the set goals were defined.